REAL PEARL FOUNDATION – SZUNO
WHAT IS SZUNO?
We believe that every person has the potential to change his or her destiny. Some has all the right circumstances, and can make it to the top by themselves. There are some who need some help, until they learn how to dream. That’s why we chose the name SZUNO which means „to dream” in the Romani language.
SZUNO was born in 2012 by the Igazgyöngy (Real Pearl) Organization, in a little village called Told, East-Hungary, close to the Romanian border. Told’s population is only 350 persons, and the villagers h are in an extremely hopeless situation. Without education and proper (or any) skills, there is only a slight or no chance for them to ensure their and their families’ future.
The poverty that runs through generations for decades tend to make a predestined future even for the smallest kids. Szuno creates a shared dream in this community, in which every family can take part. Members of the local community make products and sell them, and this bring pride, motivation and feeling of success in their everyday lives. This can be a way out of the hopelessness, and they can plan to find work and make a living.
The bases of the project are children’s drawings. These are all made in the art school where up to 70% of the children being socially disadvantaged. The students of the Igazgyöngy (Real Pearl) Elementary art school succeed in international drawing competitions, and won approximately 500 prizes per year with their drawings.
These children’s drawings give the basis of the embroideries which are made by the children’s mum, sisters, grandmoms. After they learn the special techniques for embroideries, they make small changes, adjustments to the drawings, which become products they can sell.
We create bags, pillows and blankets this way. They all transmit the original childlike honesty and point of view. Many of these products show Romani decor and „art brut” style.
SZUNO (the dream) is a reality now, the money coming from selling these products supports the children and their families.
CONTACT
webshop@szuno.com
+36 54 789 015
